All My Work
Service Design · Digital Product
Loopa
A neighbourhood sharing platform that treats access as the new ownership.
Placeholder image- Project type
- Service Design · Digital Product
- Duration
- 12 weeks
- Team
- Team of 5
- My role
- Service blueprint, UX, brand voice
- Tools & methods
- Figma · Miro · Canva
01
The challenge
Sharing platforms tend to feel either transactional or preachy. We wanted a service that felt as easy as borrowing sugar from a neighbour.
02
Research & insights
We ran co-creation workshops with 22 residents across two neighbourhoods and mapped the emotional labour of asking and giving. Trust was the currency; the interface just had to protect it.
03
Design process
- 1
Co-creation workshops
- 2
Service blueprint and stakeholder mapping
- 3
Two rounds of low-fi and hi-fi prototyping
- 4
Brand voice and micro-copy sprints
- 5
Pilot with a housing cooperative
04
Final outcome
A calm, generous app that turns lending into a two-tap gesture and celebrates the small acts of reuse without moralising about them.
05
Key learnings
- Sustainability lands better as delight than duty.
- Trust is designed, not declared.
- Micro-copy is the quiet backbone of a service.